Sheffield is the place to be this summer, as plans were announced yesterday to repeat last year’s successful project of boosting nightlife on a Wednesday.
Wednesday Night Live, a scheme launched in 2008, is back again in hope to draw people into the city centre for some special summer late night shopping, drinking and dining.
Creative Sheffield are organising the programme with the intention of drawing people back into the city centre after they’ve finished work.
The scheme will also help to support businesses through the summer by providing early-evening economy.
This year, select bars, restaurants and shops around the city will all be providing evening services on Wednesdays between 5pm and 8pm, including special offers and events.
Brendan Moffett, Director of Strategic Marketing at Creative-Sheffield, said: “Creative-Sheffield aims to bring the city centre to life throughout the summer months for the benefit of our businesses and for the community to enjoy.”
She added: “The city centre has recently undergone fantastic transformation. Sheffield people should get out there and enjoy everything that the city has to offer. Let’s join forces and create a Summer to remember!”
Over 40 businesses were involved in last year’s programme, many of them reported the project a success and massive boost to their income.
Last year’s project saw a 73% increase of people recorded walking in the city centre on a Wednesday night during the summer, Creative Sheffield hope that 2009 shall see a further rise in this figure.
Jim Farnan, 20, retail assistant at T.K. Maxx, said: “We’re one of the stores in the city centre which will be staying open on a Wednesday night and I’m positive that we’ll gain a lot of business out of it.”
Other stores that are set to open till 7pm are John Lewis, Marks and Spencers, River Island and many more.
By Liam Day
Wednesday Night Live, a scheme launched in 2008, is back again in hope to draw people into the city centre for some special summer late night shopping, drinking and dining.
Creative Sheffield are organising the programme with the intention of drawing people back into the city centre after they’ve finished work.
The scheme will also help to support businesses through the summer by providing early-evening economy.
This year, select bars, restaurants and shops around the city will all be providing evening services on Wednesdays between 5pm and 8pm, including special offers and events.
Brendan Moffett, Director of Strategic Marketing at Creative-Sheffield, said: “Creative-Sheffield aims to bring the city centre to life throughout the summer months for the benefit of our businesses and for the community to enjoy.”
She added: “The city centre has recently undergone fantastic transformation. Sheffield people should get out there and enjoy everything that the city has to offer. Let’s join forces and create a Summer to remember!”
Over 40 businesses were involved in last year’s programme, many of them reported the project a success and massive boost to their income.
Last year’s project saw a 73% increase of people recorded walking in the city centre on a Wednesday night during the summer, Creative Sheffield hope that 2009 shall see a further rise in this figure.
Jim Farnan, 20, retail assistant at T.K. Maxx, said: “We’re one of the stores in the city centre which will be staying open on a Wednesday night and I’m positive that we’ll gain a lot of business out of it.”
Other stores that are set to open till 7pm are John Lewis, Marks and Spencers, River Island and many more.
By Liam Day
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